Kelela Is The Ultra-Cool Pop Star We All Need In The ‘LMK’ Video
The R&B singer unleashes her inner pop star in this incredible debut...
Introducing… one of the brightest stars in a long time, Kelela.
You may already know Kelela from the mixtape Cut 4 Me or 2015’s EP Hallucinogen, or perhaps her fantastic feature on Solange’s A Seat At The Table track ‘Scales’, but don’t worry if not because she’s about to finally drop her big debut album.
Take Me Apart is out on October 6 and we were left speechless upon hearing the amazing lead single ‘LMK’ last week, and now we’re lost for words again watching its truly incredible music video.
It’s quite literally a masterclass in How To Effortlessly Slay Your Debut While Looking Cool AF And Making Everyone Jealous Because They’re Not You.
Kelela vogues her way through a futuristic club while serving up major looks in an array of fierce wigs and ‘90s fashion, before revealing her true identity and letting her dreadlocks free in an all-white party.
We are fully obsessed. Like, we haven’t-stopped-watching-for-hours obsessed.
The director Andrew Thomas Huang explains that “We wanted make a video that showcases the multiplicity of who Kelela is and who she has the potential to be.”
Well, ‘LMK’ was already one of the best songs of the year and now its video is maybe the best of the year. And this is only her debut? Colour us shook.
By Ross McNeilage
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WATCH KELELA'S 'REWIND' VIDEO BELOW